Sleep Well Edition

Web style guide.

The living design system behind [my] Wellness project — colour, type, and components, in one place. Every page is built from here.

Navigation

Table of contents.

Jump to a section.

Why we exist

About [my] Wellness project.

[my] Wellness project exists for one reason — to make natural wellness simple enough to actually stick.

We work with dōTERRA’s product range to build curated systems for specific outcomes. Not overwhelming collections of individual products, but targeted packs with clear protocols that fit into real life.

Our first focus is sleep. The Sleep Well Pack brings together complementary products into a single, repeatable evening ritual — designed for busy, high-functioning adults who are tired of being tired.

Everything is available at wholesale pricing. No subscriptions, no lock-in, no pressure. Just better sleep, starting tonight. Based in Australia. Shipping nationwide.

Section 1

Brand foundation.

About us.

[my] Wellness project is a curated bridge between the world’s purest dōTERRA essential oils and the busy lives of modern consumers.

We believe true health shouldn’t be complicated or overwhelming. By combining premium products with expert-led programs, we provide a clear roadmap to vitality.

Whether you’re looking to rest, nourish, or move, we provide the tools and the community to make high-level wellness an everyday reality.

We are

Holistic

Premium

Simplified

Empowering

Nurturing

Credible

Section 2

Colours.

Colour is used with discipline and intent: clarity and legibility first, warmth over contrast, trust and calm. Colour supports typography and layout — it never competes with them.

Primary palette — 60% of design space

Raven

Primary

HEX #423D3BRGB 66 / 61 / 59

Bright White

Primary

HEX #F5F5F7RGB 245 / 245 / 247

Dewkist

Primary

HEX #C5D2C1RGB 197 / 210 / 193

Secondary palette — 30% of design space

Dark Black

Secondary

HEX #1D1D1FRGB 29 / 29 / 31

Baked

Secondary

HEX #867F6DRGB 134 / 127 / 109

Wellness pillars — 10% · categorisation only

Lilac

Sleep Well

#B0A0C1

Twist of Lime

Eat Well

#3D5B22

Clementine

Move Well

#F98B30

Strawberry

Feel Well

#E56161

Breeze

Be Well

#B2D9EA
Section 3

Typography.

Serif

Newsreader

Editorial warmth and quiet sophistication. Reserved for moments that matter — headings and emphasis.

Sans

Geist

Clarity, calm, and trust. Restraint in weight signals premium. White space is part of the system.

Script

Another Passion

Personal, human warmth. Used sparingly — testimonial names, signature moments only.


Type specimen.

Wake up feeling like yourself again.

H1 · Newsreader · 64px · SemiBold · LH 1.15 — page heroes, primary headlines

A better night starts here.

H2 · Newsreader · 48px · SemiBold · LH 1.2 — section headlines

Three products. One simple ritual.

H3 · Newsreader · 36px · Regular · LH 1.2 — sub-section heads

The sleep you’ve been missing.

H3 Italic · Newsreader · 36px · Italic — pull quotes, editorial moments

Why natural sleep matters

H4 · Geist · 22px · SemiBold · LH 1.3 — card titles, feature headings

What’s inside the Sleep Well Pack

H5 · Geist · 18px · Medium · LH 1.4 — list headers, sidebar titles

Most sleep problems don’t need a prescription. They need a consistent, natural evening ritual that works with your body, not against it.

Body Large · Geist · 21px · Light · LH 1.7 — hero subheads, intros

Lavender Peace is dōTERRA’s most trusted sleep blend, combining Lavender, Cedarwood, Ho Wood, Ylang Ylang, Marjoram, Roman Chamomile, Vetiver, and Hawaiian Sandalwood in a calming aroma that supports your body’s natural wind-down process.

Body · Geist · 18px · Regular · LH 1.7 — main content, product descriptions

Always read the label and follow directions for use.

Body Secondary · Geist · 16px · Baked — disclaimers, secondary info

Sleep Well

Overline · Geist · 14px · SemiBold · +12% tracking · Uppercase — eyebrows, tags

“I haven’t slept this well in years. I didn’t think something so simple would actually work.”

Quote · Newsreader · 24px · Light Italic · LH 1.55 — testimonials, max-width 680px

$237 AUD · Free membership and shipping included

Caption · Geist · 13px · Baked — pricing footnotes, fine print


Capitalisation rules.

The brand name is always written [my] Wellness project — brackets and lowercase “my” are intentional, “Wellness” capitalised, “project” lowercase, regular weight, never bold.

My Wellness Project  ·  [my] Wellness project

Product names capitalise when acting as a product/category/tag (Valerian Oil, Sleep Well Pack). Generic references lowercase in body copy (“valerian oil has an earthy aroma”).

“Get your Sleep Well Pack”  ·  “what’s in the sleep pack?”

Section 4

Buttons.

On light backgrounds


In context.

Sleep Well Pack

Free membership. Free shipping. Better sleep.

Everything you need arrives in one order. No joining fees. No lock-in. Cancel any time.

Lavender Peace Restful Blend · 15 mL$58.00
Lavender Peace Softgels · 60 caps$49.00
Lavender Peace Stick + Valerian · 30 g$30.00
Lavender Touch · 10 mL$32.00
Petal Diffuser 2.0$68.00

$237 inc. GST

Free shipping · Free membership

Section 5

Visual assets.

Core aesthetic — warm minimalism. The quiet luxury of intentional wellness: natural light, warm neutral tones, uncluttered compositions that invite calm rather than demand attention.

Mood — yes
  • Serene, not sleepy
  • Sophisticated, not clinical
  • Intimate, not staged
  • Grounded, not unattainable
  • Warm neutrals: cream, linen, soft taupe
  • Muted plant greens, warm timber, golden-hour light
Avoid
  • Harsh white clinical lighting
  • Cold blue tones, sterile environments
  • Black and white (strips the warmth)
  • Oversaturated, high-contrast images
  • Stock “wellness clichés” (beach yoga, green-smoothie close-ups)